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<blockquote data-quote="Δεβελέκος Στράτος" data-source="post: 14488" data-attributes="member: 8"><p><strong>ATI providing H.264 decoder solution, denies integrated HD-DVD 360</strong></p><p> </p><p>Microsoft has selected ATI Technologies to provide the H.264 decoder for the forthcoming Xbox 360 HD-DVD player add-on, ATI announced today. The H.264 codec is popular and many HD-DVDs are encoded in the format, making ATI's decoder's job an important one. ATI is building its 360 HD-DVD contribution upon its AvivoT technology, a product of the company's considerable experience in multi-media applications.</p><p> </p><p> </p><p>For the smoothest H.264 playback possible, ATI's decoder technology employs the <a href="http://gear.ign.com/articles/718/718328p1.html#" target="_blank">Xbox</a> 360 GPU to accelerate video processing. According to ATI, "The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback."</p><p> </p><p>Todd Holmdahl, corporate vice president of Xbox 360 hardware development, commented, "With the new Xbox 360 HD <a href="http://gear.ign.com/articles/718/718328p1.html#" target="_blank">DVD</a> player using ATI's decoder technology, we're giving consumers the choice to playback the latest in high-definition movies. HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that <a href="http://gear.ign.com/articles/718/718328p1.html#" target="_blank">Microsoft</a> and ATI are delivering through the Xbox 360 this holiday, they will be blown away."</p><p> </p><p>The announcement confirms Microsoft's previously stated plans to bring an external HD-DVD add-on to the <a href="http://gear.ign.com/articles/718/718328p1.html#" target="_blank">XBox</a> 360 this holiday season to blunt the <a href="http://gear.ign.com/articles/718/718328p1.html#" target="_blank">Playstasion</a> 3 built-in Blu-ray functionality. Inquiries as to whether ATI might also be working with Microsoft in developing the<a href="http://gear.ign.com/articles/717/717772p1.html" target="_blank"><span style="color: #336699"> rumored Xbox 360-with-built-in HD-DVD player</span></a> produced this statement from ATI: "The only HD-DVD drive for the Xbox 360 is the external model for which ATI is providing its H.264 decode technology</p></blockquote><p></p>
[QUOTE="Δεβελέκος Στράτος, post: 14488, member: 8"] [B]ATI providing H.264 decoder solution, denies integrated HD-DVD 360[/B] Microsoft has selected ATI Technologies to provide the H.264 decoder for the forthcoming Xbox 360 HD-DVD player add-on, ATI announced today. The H.264 codec is popular and many HD-DVDs are encoded in the format, making ATI's decoder's job an important one. ATI is building its 360 HD-DVD contribution upon its AvivoT technology, a product of the company's considerable experience in multi-media applications. For the smoothest H.264 playback possible, ATI's decoder technology employs the [URL="http://gear.ign.com/articles/718/718328p1.html#"]Xbox[/URL] 360 GPU to accelerate video processing. According to ATI, "The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback." Todd Holmdahl, corporate vice president of Xbox 360 hardware development, commented, "With the new Xbox 360 HD [URL="http://gear.ign.com/articles/718/718328p1.html#"]DVD[/URL] player using ATI's decoder technology, we're giving consumers the choice to playback the latest in high-definition movies. HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that [URL="http://gear.ign.com/articles/718/718328p1.html#"]Microsoft[/URL] and ATI are delivering through the Xbox 360 this holiday, they will be blown away." The announcement confirms Microsoft's previously stated plans to bring an external HD-DVD add-on to the [URL="http://gear.ign.com/articles/718/718328p1.html#"]XBox[/URL] 360 this holiday season to blunt the [URL="http://gear.ign.com/articles/718/718328p1.html#"]Playstasion[/URL] 3 built-in Blu-ray functionality. Inquiries as to whether ATI might also be working with Microsoft in developing the[URL="http://gear.ign.com/articles/717/717772p1.html"][COLOR=#336699] rumored Xbox 360-with-built-in HD-DVD player[/COLOR][/URL] produced this statement from ATI: "The only HD-DVD drive for the Xbox 360 is the external model for which ATI is providing its H.264 decode technology [/QUOTE]
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