Re: Προσθήκες καναλιών στο πακέτο της COSMΟΤΕ
Εδώ η απάντηση:
TCM BEGINS A NEW TIMELESS JOURNEY WITH ‛MODERN CLASSICS’
Turner MENA has announced a fresh new brand and programming transformation for TCM (Turner Classic Movies) in the Middle East, further increasing its appeal among a wider audience. Known as the home of world-renowned movie classics such as Gone with the Wind and Casablanca, TCM will now enjoy a richer programming mix including a great selection of ‛modern classics’. It also receives a branding makeover in line with tastes and preferences of new and younger audiences.
While it stays true to its brand proposition, offering viewers the greatest classics of all time, TCM’s revamp is geared to create a timeless journey for film lovers and to remain their top destination for modern classic movies.
TCM has now acquired a new on-screen look, documentaries about movies, and more original and recent iconic movies with great storytelling, spanning romantic comedies, dramas, action thrillers, and science fiction films. With a renewed focus on contemporary productions, the programming now includes titles such as Last of the Mohicans, Snatch, Finding Neverland and Gladiator, alongside Westworld and Ben-Hur.
βThe relaunch of TCM is an important step towards remaining relevant to our fans and coping with the changes in demographicsβ commented Tarek Mounir, VP & General Manager Turner MENAT. βThe decision of launching the new revamped TCM in the Middle East is part of a wider strategy that reflects the importance of the MENA region for Turnerβ, he added.
As part of its makeover, and to clearly depict a fast-paced channel for movie lovers, its new logo is designed with a tilted ‛C’ that redefines the classic appeal as viewers embark on a journey of nostalgia. The tilted ‛C’ breaks out of the confined black and white proposition and aims to redefine viewers’ expectations of what ‛Classic’ stands for.
"We are thrilled to re-launch TCM with a new brand promise that we’re confident will engage and enthral viewers across the region,β says Darine El Khatib, Senior Director, Creative, Strategy and Brand Development, Turner MENAT. "The new TCM’s richer and more diverse range of titles, with a new and updated movie library that includes the new classics, is part of our ambition to appeal to an even wider audience as their go-to destination for great movies.β
http://al-press.com/index.php/en/20...s-a-new-timeless-journey-with-modern-classics
Για όποιον βαριέται να διαβάζει αναφέρει μεταξύ άλλων πως το κανάλι αναπροσαρμόζεται με νεότερες ταινίες και γενικά εκσυγχρονίζεται και αναβαθμίζεται με νεότερους τίτλους.
