2 Blu-Ray = 1 HD-Dvd


AVClub Fanatic
2 August 2006
The first official retail tracking data from Nielsen VideoScan seems to show Blu-ray Disc outselling HD-DVD in unit software sales by a more than 2 to 1 margin, and the gap is widening. According to data reported in Home Media Retailing. Year-to-Date tracking indicated that for every 47.14 HD-DVDs sold there were 100 Blu-ray Disc titles sold. Just a week later, ending 1/14/07, the same YTD tracking indicated just 38.36 HD-DVDs sold for every 100 Blu-ray Discs sold. What's more, tracking by Nielsen VideoScan since the inception of both formats appears to indicate that Blu-ray Disc is quickly erasing the sales lead HD-DVD enjoyed as a result of launching months earlier in 2006. On 1/7, HD-DVD's lead was 100 discs for every 85.05 Blu-ray Discs sold, while just a week later on 1/14, that lead had been reduced to 100 HD-DVDs for every 92.40 Blu-ray Discs sold.

Specific unit volume numbers are not available, but one would guess they're still fairly low. No doubt much of the sales surge has to do with the arrival of Sony's PS3 game system in November. We'll have to watch closely over the next few months to see if these trends are affected by specific new software/title releases on both formats from week to week. Still, this data seems to bear out claims made by the BDA at CES, to the effect that their format was outselling HD-DVD as of December 2006 and that the margin could grow to as much as 3 to 1 in early 2007. It'll be interesting to see how continuing sales of the PS3 (and new dedicated players for both formats) impact these numbers as well.