- 13 May 2009
- 4,523
LCD panel prices continue to rise, OLED TV prices drop.
The price difference between 55-inch OLED TVs and LCD TVs of the same size will be more than doubled. It is expected that the sales of OLED TVs this year will account for 10% of global TVs.
While the prices of LCD panels and TVs continue to rise, the prices of OLED TVs are dropping, and they want to take the opportunity to speed up the pace of popularization.
On May 11, Qunzhi Consulting’s research report showed that LCD TV (liquid crystal television) panel prices maintained a rising trend in the second quarter of 2021, and large-size panels maintained a relatively large increase. Since the start of the rise in June 2020, LCD TV panel prices have ushered in the longest and largest increase cycle; among them, the cumulative increase of 32-inch panels is as high as 1.5 times, and the prices of 43-inch, 50-inch and 55-inch panels have doubled. , The price of large-size panels such as 65 and 75 inches has also risen by 30% to 60%.
Behind this is that the upstream materials of the liquid crystal panel, including IC, glass, polarizers, etc., have experienced varying degrees of supply shortages. The tight supply of ICs is not expected to be alleviated in the short term. In the second quarter of this year, it is still the core factor restricting the supply of LCD TV panels. Qunzhi Consulting predicts that LCD TV panel prices have stalled and will only stabilize in the third quarter of this year.
The price of LCD panels continues to rise, which puts huge operating pressure on color TV manufacturers. Color TV brand manufacturers strive to increase their retail prices externally and actively upgrade their products internally, thus accelerating the process of large-size and product upgrades. According to data from Qunzhi Consulting, the average size of global LCD TV panels has increased by 1.8 inches in 2020 and is expected to increase by 1.5 inches in 2021.
"The price of LCD products has risen, creating opportunities for the popularization of new display products." On the 11th, Zhu Zhongqing, general manager of the marketing department of Shenzhen Konka Electronic Technology Co., Ltd., said at the Konka Wisdom + Strategy conference that upgrading is to solve the difficulties of the TV industry. The core solutions of OLED, Mini LED, and 8K TV are becoming more mature, and some have reduced prices against the trend to form relative competitiveness.
Peng Xiandong, general manager of Zhongyikang's major home appliance business department, analyzed to a reporter from China Business News that the price of 55-inch LCD TVs has risen sharply this year, with an average price between 4000-4500 yuan and online prices below 3000 yuan. If the price of 55-inch OLED TVs drops to RMB 5,999, the price difference with 55-inch LCD TVs will be more than doubled.
"Consumers have a high degree of recognition for the image quality and color of OLED TVs. In the past, the main factor affecting purchases was price. Price reductions will promote an increase in OLED TV sales." Peng Xiandong said that China's OLED TV sales in 2020 will be 190,000 units. Zhongyikang expects that China's OLED TV sales will increase significantly to 320,000 units in 2021, a growth rate of more than 50%.
As a global supplier of OLED TV panels, LG Display’s 8.5-generation OLED panel production line in Guangzhou will fully release its production capacity this year. Omdia predicts that with the increase in supply, the price of OLED TV panels this year will drop by 8% year-on-year, attracting more TV manufacturers to launch new OLED TVs, accelerating the popularity of OLED TVs; OLED TVs will have a global TV market share in 2021 to 10% from 7.4% in 2020 .
Peng Xiandong reminded that the domestic color TV market was weak this year. In the case that the market was affected by the epidemic last year and the sales base was low, the domestic color TV sales in March and April of this year still fell year-on-year. Sales are not optimistic. Therefore, while the price of OLED TVs is lowered to be close to consumers, it is still necessary to better integrate with consumer needs and maintain basic profit margins so that consumers can see the value of new products. It is not advisable to "smash" the price to avoid increasing income. Increase profits.
The price difference between 55-inch OLED TVs and LCD TVs of the same size will be more than doubled. It is expected that the sales of OLED TVs this year will account for 10% of global TVs.
While the prices of LCD panels and TVs continue to rise, the prices of OLED TVs are dropping, and they want to take the opportunity to speed up the pace of popularization.
On May 11, Qunzhi Consulting’s research report showed that LCD TV (liquid crystal television) panel prices maintained a rising trend in the second quarter of 2021, and large-size panels maintained a relatively large increase. Since the start of the rise in June 2020, LCD TV panel prices have ushered in the longest and largest increase cycle; among them, the cumulative increase of 32-inch panels is as high as 1.5 times, and the prices of 43-inch, 50-inch and 55-inch panels have doubled. , The price of large-size panels such as 65 and 75 inches has also risen by 30% to 60%.
Behind this is that the upstream materials of the liquid crystal panel, including IC, glass, polarizers, etc., have experienced varying degrees of supply shortages. The tight supply of ICs is not expected to be alleviated in the short term. In the second quarter of this year, it is still the core factor restricting the supply of LCD TV panels. Qunzhi Consulting predicts that LCD TV panel prices have stalled and will only stabilize in the third quarter of this year.
The price of LCD panels continues to rise, which puts huge operating pressure on color TV manufacturers. Color TV brand manufacturers strive to increase their retail prices externally and actively upgrade their products internally, thus accelerating the process of large-size and product upgrades. According to data from Qunzhi Consulting, the average size of global LCD TV panels has increased by 1.8 inches in 2020 and is expected to increase by 1.5 inches in 2021.
"The price of LCD products has risen, creating opportunities for the popularization of new display products." On the 11th, Zhu Zhongqing, general manager of the marketing department of Shenzhen Konka Electronic Technology Co., Ltd., said at the Konka Wisdom + Strategy conference that upgrading is to solve the difficulties of the TV industry. The core solutions of OLED, Mini LED, and 8K TV are becoming more mature, and some have reduced prices against the trend to form relative competitiveness.
Peng Xiandong, general manager of Zhongyikang's major home appliance business department, analyzed to a reporter from China Business News that the price of 55-inch LCD TVs has risen sharply this year, with an average price between 4000-4500 yuan and online prices below 3000 yuan. If the price of 55-inch OLED TVs drops to RMB 5,999, the price difference with 55-inch LCD TVs will be more than doubled.
"Consumers have a high degree of recognition for the image quality and color of OLED TVs. In the past, the main factor affecting purchases was price. Price reductions will promote an increase in OLED TV sales." Peng Xiandong said that China's OLED TV sales in 2020 will be 190,000 units. Zhongyikang expects that China's OLED TV sales will increase significantly to 320,000 units in 2021, a growth rate of more than 50%.
As a global supplier of OLED TV panels, LG Display’s 8.5-generation OLED panel production line in Guangzhou will fully release its production capacity this year. Omdia predicts that with the increase in supply, the price of OLED TV panels this year will drop by 8% year-on-year, attracting more TV manufacturers to launch new OLED TVs, accelerating the popularity of OLED TVs; OLED TVs will have a global TV market share in 2021 to 10% from 7.4% in 2020 .
Peng Xiandong reminded that the domestic color TV market was weak this year. In the case that the market was affected by the epidemic last year and the sales base was low, the domestic color TV sales in March and April of this year still fell year-on-year. Sales are not optimistic. Therefore, while the price of OLED TVs is lowered to be close to consumers, it is still necessary to better integrate with consumer needs and maintain basic profit margins so that consumers can see the value of new products. It is not advisable to "smash" the price to avoid increasing income. Increase profits.
