James Cameron seriously considered shooting the entirety of the Avatar sequels in a higher frame rate by stating, "The 3D shows you a window into reality; the higher frame rate takes the glass out of the window". The industry standard is 24fps, and higher frame rates are at least 48fps, 60fps, or 120fps. He later opted out of this route, stating in an interview that as groundbreaking as the format is for cinema, moviegoers have always been used to a specific way to view films and altering that in any way would simply take the audience out of that experience. Instead, only certain scenes will utilize HFR technology.