65"...[hdtvtest.co.uk]...LG
65EC9700 (USA) First Impressions...
http://www.hdtvtest.co.uk/news/65ec9700-201501193990.htm
Final First Impressions
The LG 65EC9700 carries over most of the characteristics of its sister 1080p model, the 55EC9300. In a nutshell, that means world-beating zero-black performance, and off-axis viewing angle quality that’s better than anything else on the market (albeit a small amount behind the now-extinct plasmas). Of course, the pixel count is now quadrupled thanks to the 3840 x 2160 resolution, and LG have listened to our complaint with the smaller 55EC9300’s rogue detail-reducing non-optional noise reduction feature, which is now happily in the rear-view mirror, allowing for full detail for all sources to be make it out of the panel.
Nobody else has (re-)entered the OLED arena to challenge LG’s #1 black level spot - they’re still the only company pulling off the feat of getting these panels into consumers homes. What’s more, addressing the noise reduction issue is a good sign that LG are on the right track and are listening to video purist interests.
If you currently own a high-quality plasma display such as one of Panasonic or Samsung’s later outings, we do not recommend that you get rid of it for an OLED just yet. The EC9700’s uniformity issues are something LG should investigate, and its performance with high-motion content such as sports is still more LCD than PDP.
Of course, we’re optimistic that the improvements will continue with each new generation of displays. Since the 65EC9700 took a while to get to market (the LG 65EC970V British-equivalent model isn’t even available in the wild yet), it does not necessarily represent LG’s latest and greatest engineering achievements - it’s nearly of the same kin as the already-reviewed EC9300, after all, and it’s already an improvement on that. To really see what we can expect in the future, we’ll need to look at LG’s 2015 OLED product, rather than the 2014 hold-overs - and we’re hoping that can happen sooner rather than later. For now, we can be hopeful that, as an improvement over the earlier effort, LG is on the right track.