Τεχνολογικά νέα, καινοτομίες από την DJI και την Hasselblad

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Why Medium Format, and Why Now?​

The medium format market is niche, catering to professional photographers who demand unparalleled image quality and are willing to pay a premium for it. Entering this space would mark a departure from DJI’s current focus on drones and gimbals, which are more associated with video and cinema. But why would DJI pivot to still photography, and specifically to medium format?

  1. Differentiation: DJI has already made a name for itself in video and aerial imaging. Expanding into medium-format photography could diversify its portfolio and establish a foothold in a market less saturated than the full-frame or APS-C camera segments.
  2. Technological Synergy: DJI’s expertise in sensor implementation, stabilization, and imaging could translate well into medium-format cameras. The rumored design, featuring a distinctive angled body and a high-resolution sensor, indicates a product aimed at professionals seeking precision and innovation.
  3. Leveraging Hasselblad’s Legacy: By incorporating Hasselblad’s renowned optics and brand prestige, DJI could create a product that resonates with the high-end photography market while benefiting from the halo effect of Hasselblad’s reputation.
 
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Eρχεται το mavic 4
 


Ε ναι πολυ εκατσαν χωρις νεο προιον....
 

The specs leaked by the document show:

  • New LiDAR autofocus system (should dramatically improve the AF speed)
  • New Joystick (finally!) and another additional button on the back
The HASSELBLAD TM HB722 (MR note: real final name X2DII) is Hasselblad’s next generation mirrorless medium format digital camera with a large 100-megapixel CMOS sensor that boasts 16-bit colour depth and a dynamic range of 15 stops. The camera features a 5-axis 8-stop in-body image stabilization (IBIS) and face detection. Hasselblad Natural Colour Solution (HNCS) technology is integrated into the camera’s system, delivering superb, true-to-life tones that match what the human eye sees. The HB722 offers more storage with a built-in 1TB SSD and users can expand the capacity further with a CFexpress Card Type B. With access to a vast range of high-quality lenses including XCD, HC, HCD, XPan, and V System, the creative possibilities with the HB722 are endless.