- 13 May 2009
- 4,523
LG files complaint with anti-trust watchdog against Samsung
LG Electronics filed a complaint with South Korea’s anti-trust watchdog, accusing its domestic rival, Samsung Electronics, of misleading consumers with false hyperbole advertising.
QLED is Samsung's marketing term for its premium TVs that use quantum dot (QD) technology to enhance performance in key picture quality areas, though other manufacturers have also come out with their own QD TVs in recent years.
LG Electronics said Samsung's QLED TV is merely a liquid crystal display (LCD) TV with a backlight panel that has an additional QD sheet, not a "true QLED" display that uses quantum-dot light-emitting diodes.
Samsung advertised its premium TV lineup as "SUHD" (super ultra high definition) in 2015 and 2016, but changed the brand to "QLED" in 2017, which sounds similar to LG's OLED (organic light-emitting diode), LG said.
While Samsung is the world's largest TV maker, LG is a leader in OLED, which can emit light on its own without a backlight panel. LG says its OLED panel can produce "true black" and can be made as thin as a wallpaper.
"Samsung's QLED TV is a product that added a quantum-dot sheet to the LCD TV, which is systematically identical to an LCD TV that uses a backlight panel and light-controlling films," LG said in the complaint submitted to the Fair Trade Commission (FTC) on Thursday. "Despite that fact, Samsung is advertising its LCD TV as QLED TV."
LG said Samsung's "exaggerated, misleading" ad should be placed under "necessary measures" to protect consumer rights.
In response, Samsung called on LG to stop its negative campaign amid the current unfavorable business environment in the wake of toughening global competition and trade tension
https://www.nna.jp/english_contents/news/show/20190920_0004
https://en.yna.co.kr/view/AEN20190920005551320
LG Electronics filed a complaint with South Korea’s anti-trust watchdog, accusing its domestic rival, Samsung Electronics, of misleading consumers with false hyperbole advertising.
QLED is Samsung's marketing term for its premium TVs that use quantum dot (QD) technology to enhance performance in key picture quality areas, though other manufacturers have also come out with their own QD TVs in recent years.
LG Electronics said Samsung's QLED TV is merely a liquid crystal display (LCD) TV with a backlight panel that has an additional QD sheet, not a "true QLED" display that uses quantum-dot light-emitting diodes.
Samsung advertised its premium TV lineup as "SUHD" (super ultra high definition) in 2015 and 2016, but changed the brand to "QLED" in 2017, which sounds similar to LG's OLED (organic light-emitting diode), LG said.
While Samsung is the world's largest TV maker, LG is a leader in OLED, which can emit light on its own without a backlight panel. LG says its OLED panel can produce "true black" and can be made as thin as a wallpaper.
"Samsung's QLED TV is a product that added a quantum-dot sheet to the LCD TV, which is systematically identical to an LCD TV that uses a backlight panel and light-controlling films," LG said in the complaint submitted to the Fair Trade Commission (FTC) on Thursday. "Despite that fact, Samsung is advertising its LCD TV as QLED TV."
LG said Samsung's "exaggerated, misleading" ad should be placed under "necessary measures" to protect consumer rights.
In response, Samsung called on LG to stop its negative campaign amid the current unfavorable business environment in the wake of toughening global competition and trade tension
https://www.nna.jp/english_contents/news/show/20190920_0004
https://en.yna.co.kr/view/AEN20190920005551320
