SONY: Αδιέξοδος ο πόλεμος των HD format
http://www.dailytech.com/Sony+CEO+Wishes+for+Time+Travel+to+Solve+HighDef+Format+War/article9618.htm
Sony CEO Howard Stringer sees HD DVD/Blu-ray Disc war as "stalemate"
Sony Corp. CEO Sir Howard Stringer is a realist. Charged with the duty of returning Sony similar form from the glory days, Stringer wants every single endeavour of the company to be a success, including Blu-ray Disc.
Stringer told media on Thursday that he feels the current high-definition format war between Blu-ray Disc and HD DVD is in a state of “stalemate.”
“It's a difficult fight,” said Stringer, possibly referring to the recent string of exceptionally priced HD DVD players at under $100. Prices of HD DVD players started plummeting after Wal-Mart revealed its plans to stock the Toshiba HD-A2 for $198. Other retailers quickly followed, with special pre-Black Friday pricing hitting as low as $99.
While HD DVD always had more affordable hardware on its side, the Blu-ray Disc camp held a stronger hand of exclusive studios. That all changed when Paramount and DreamWorks sided exclusively with HD DVD, levelling the playing field.
“We were trying to win on the merits, which we were doing for a while, until Paramount changed sides,” Stringer said, adding it was mostly a matter of prestige which format wins out in the end. Stringer downplayed the overall importance of the format war, saying, “It doesn't mean as much as all that.”
Interestingly, Stringer believed that there was an opportunity early on to completely avert the high-definition format war if he had been CEO of Sony Corp. during the formation of the Blu-ray Disc and HD DVD formats. Stringer expressed that he wishes he could travel back in time to unite the two sides prior to launch.